The inaugural report highlights five key trends, from bold global flavors to better-for-you options and co-branded collaborations, shaping the $149B US snacking market.
The report identifies five key trends that are shaping snacking behaviors and influencing how consumers navigate an increasingly diverse snack landscape. While focused on the US market, the report also covers relevant global snacking trends and behaviors.
From smoky bacon and mesquite BBQ crisps to cinnamon-sugar puffs and jalapeño queso bites, the brand’s latest lineup offers bold twists to satisfy every craving
Pringles is releasing multiple new flavors of the iconic crisps including three smoky flavors and a bold sharp white cheddar, available at retailers nationwide in September:
From Diamond of California’s first pecan snack line to co-branded collaborations from PLANTERS, Dunkin’, and Blue Diamond, brands are expanding flavor profiles and formats to meet growing demand for convenient, flavorful snacking
August 27, 2025
Snack makers are rolling out a wave of new nut and trail mix products, from Diamond of California’s pecan snacks to Blue Diamond’s Cherry Slurpee Almonds. Co-branded launches with PLANTERS, Dunkin’, and others highlight how brands are leaning into flavor innovation and on-the-go convenience.
Just in time for Season 2 of Wednesday, Cheetos debuts Flamin’ Hot Fiery Skulls with exclusive packaging—and names Thing the official (fingertip) face of the brand
Bright, bold colors and a red shrimp graphic front and center carry across the full savory lineup, which includes new zesty Chili Lime and umami-packed Roasted Seaweed.
Made with yellow peas, cassava, and sweet potato, the new allergen-friendly snacks deliver bold flavor and crunch, without seed oils or artificial ingredients
Jackson's Super Veggie Straws are crafted from a proprietary base of real ingredients (yellow peas, brown rice, cassava, sweet potato) and fried in premium avocado oil.
Food scientists have long recognized that crunch is something more than a texture; it has the power to affect how we interpret flavor. Crunchy foods yield many sensations and experiences, and are psychologically rewarding on several levels.