Meet the Family

Utz Brands, Inc., Hanover, Pa., used the 2025 Sweets & Snacks Expo to showcase new products in its Utz, Zapp’s, Boulder Canyon and On The Border lines. Utz refreshed its namesake line with a seasonal, summertime lemonade-flavored potato chip created as a collaboration with Alex’s Lemonade Stand Foundation. Other new Utz items include Utz Cheese Pizza Mike’s Hot Honey flavored Cheese Balls and Utz Sour Cream & Onion Mixed Minis Pretzels.

Boulder Canyon introduced Mike’s Hot Honey flavored kettle-cooked chips as well as Wavy Sea Salt and Wavy Cheddar Sour Cream flavors. Zapp’s introduced Big Cheezy Sinfully Seasoned Pretzel Stix. On The Border expanded its Café Style line with two new flavored varieties, Lime & Sea Salt and Garlic & Mexican Herb.

Hot Stuff

The Campbell’s Company, Camden, N.J., extended its Kettle Brand line with limited-edition Chili Crisp chips. Kettle Chili Crisp is the latest addition to the brand’s portfolio, which has featured limited-edition flavors such as Spicy Pimento Cheese, 7 Layer Dip, and Gochujang. The limited-edition Kettle Brand Chili Crisp chips will be available at select retailers nationwide, including Whole Foods Market and Sprouts Farmers Markets for an SRP of $5.29.

“At Kettle Brand, we’re all about bold flavor experiences, and our new Chili Crisp chips are the perfect example of how we’re bringing latest crave-worthy flavors to our signature kettle-cooked chips,” said Campbell’s. “Inspired by the global obsession with this spicy, crunchy condiment, we've created a chip that delivers a next-level fusion of heat, garlic, and umami in every bite.” Photo credit: The Campbell’s Company

Niche Hitter

Calbee America Inc., Fairfield, Calif., introduced two lines to address those looking for ethnic adventure and organic integrity. In February, it launched four varieties of Calbee Asian Style chips inspired by Japanese, Thai, Chinese, and Korean dishes. Varieties in 6oz packages include Umami Salt, Thai-Style Yellow Curry, Spicy Hot Pot, and Korean-Style Spicy BBQ.

In a separate move this May, Calbee announced a three-item line of USDA certified organic potato chips (projected for September debut) under the Weston’s Family Farms brand. The line features single-sourced potatoes from Gold Dust & Walker Farms, Malin, Ore. Varieties will include Sea Salt, Sea Salt & Vinegar, and White Truffle. Suggested retail is $4.69 per bag. Photo credit: Calbee America Inc.

 

Summer Snacking

Tortilla chip maker Easy Foods Inc., Kissimmee, Fla., introduced three Island Time cassava chip varieties featuring cassava flour, avocado oil and chia seeds. Gluten-free, grain-free options include Surfin’ Salt, Laidback Lime, and Simply Saltless. They debuted in June EasyFoods.com and Walmart.com.

“Snacking can be gluten-free, grain-free and delicious with our Island Time Chips designed for people who believe food should be fun, flavorful and free from labels,” said Easy Foods Founder William Isaias. Photo credit: Easy Foods Inc.

Awesome Sauce!

With interest in sauces and condiments up 34% in 2024*, The Campbell’s Company, Camden, N.J., said it wanted to be the first to introduce Awesome Sauce, a “sweet, smoky and tangy condiment found at favorite restaurants” to the company’s Goldfish cracker line. Campbell’s also brought back two limited-edition flavors for the summer: Goldfish Spicy Dill Pickle and Goldfish OLD BAY Seasoned Crackers.

“We’re thrilled to debut our bold new flavor, Awesome Sauce, and bring back fan-favorite Spicy Dill Pickle,” said Mike Fanelli, senior director of marketing, Goldfish. “Whether you're at a backyard BBQ, road-tripping with the family, or just soaking up the sun, this awesome flavor combination packs a bold punch for a summer full of smiles.” Photo credit: The Campbell’s Company

*Source: Innova Flavor Research 2023

Cereal in Snack Form

Kellanova, Chicago, extended its Rice Krispies brand with Kellogg’s Rice Krispies Treats Bliss bars in two varieties: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. Each features crispy rice and chewy marshmallow topped with semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels. They debuted nationwide in April with a SRP of $3.99 for a six-count box.

“The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations,” said Danielle Rappoport, brand director for Rice Krispies Treats. “With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes.” Photo credit: Kellanova

Say Cheese!

LesserEvil LLC, Danbury, Conn., said its new Cheezmos organic cheese puffs are made with real organic cheddar and clean avocado oil. They debuted for$5.99 in 7oz bag at Whole Foods Market, with expanded distribution to Kroger stores in September. Varieties include Cowboy Cheddar and Blazin’ Hot Cheddar.

“Cheese puffs are one of the most iconic, nostalgic snacks out there, but they’ve long been filled with ingredients most of us try to avoid,” said Charles Coristine, president and CEO of LesserEvil. “Cheezmos take that classic experience and clean it up without compromising on taste. They’re cheesy, crunchy, and snackable, with real ingredients that are as good for you as they taste.” Photo credit: LesserEvil LLC

 

Snack Attack

Conagra Brands, Inc., Chicago, used the National Confectioners Association's 2025 Sweets & Snacks Expo to introduce a host of salty and sweet snacks. New offerings included Vlasic Pickle Balls in a new Spicy flavor, DAVID Seeds Cinnamon Churro Flavored Jumbo Sunflower Seeds, BiGS Taco Bell Fire! Sauce seeds, two flavors of new Glutino Wafer Bites (Chocolate Peanut Butter, Pink Lemonade), two new flavors of Angie's BOOMCHICKAPOP (Mango Habanero, Cinnamon Churro), and Andy Capp's Cheesy Tots.

“The Sweets & Snacks Expo is a great forum to highlight our diverse snacks portfolio,” said Jill Dexter, President, Grocery and Snacks for Conagra Brands. Photo credit: Conagra Brands, Inc.

Partially Popped

Hormel Foods Corp., Austin, Minn., extended its CORN NUTS brand with Partially Popped corn kernels in three flavors: White Cheddar, Movie Theater Butter, and Kickin’ Cheddar. Items come in a 3oz bag for MSRP of $1.99–$2.49. This limited launch is available at select 7-Eleven, Speedway and Circle K locations.

“The CORN NUTS brand has always been about big crunch and even bigger flavor, and now, with our new Partially Popped options, we're bringing fans a whole new way to snack," said Tim Bortner, brand manager. Photo credit: Hormel Foods Corp.

Classic Meets Contemporary

Hippeas Inc., New York, N.Y. extended its namesake brand with Cheezy Cheddar Pops made from yellow peas and chickpeas. Officials say each 1oz serving delivers 3g of protein and 2g of fiber. The school-safe pops also are also Non-GMO Project Verified, gluten-free, vegan and free from allergens like nuts, dairy and soy.

“With Cheezy Cheddar Pops, we set out to reimagine the classic cheese ball—bringing back that nostalgic flavor and fun you remember, but with a modern, better-for-you twist,” said Nick Marmet, senior director of brand management and innovation.“ Photo credit: Hippeas Inc.

Healthy Snacking

3pm LLC, San Antonio, Tex., introduced 3pm AFTERNOON BITES, billed as “the first-of-its-kind snack in the U.S. to contain postbiotics.” Officials say the product—in Cranberry/Flaxseed and Dark Chocolate/Almond varieties—is a good source of protein and fiber, and contains low added sugar, fat and sodium. AFTERNOON BITES contain a postbiotic for broad range immune support. The offering debuted in April at select H-E-B stores across Texas. A box of five cookies carries a suggested retail of $4.98.

“By integrating postbiotics with plant-based proteins and nutrient-rich ingredients, we’ve developed a product that not only tastes amazing but also fuels your body in the healthiest way possible,” said Dr. Sylvia Klinger, a nutrition expert and 3pm’s chief nutrition advisor. Phot credit: 3pm LLC

Come Home for Snacking

Our Home, Boonton, N.J., used this year’s Sweets & Snacks Expo 2025 to introduce several new items across its nine-brand portfolio. Making its debut was Pop Secret's Ready-to-Eat Popcorn line in three flavors: Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar. In other news, Our Home’s Good Health brand introduced Avocado Oil Veggie Stix, Straws, and Chips. Popchips also introduced a Sweet Heat flavor.

"The debut of Pop Secret's Ready-to-Eat Popcorn is a major moment—not just for the brand, but for Our Home's mission to create craveable, high-quality snacks for every occasion," said Deb Holt, president of commercial, go-to-market at Our Home.

Popular Form—Plus Protein

Glanbia Performance Nutrition Inc., Downers Grove, Ill., extended its think! high protein snack brand with Crispy Squares, a marshmallow and crispy rice treat with 15g of protein in a grab-and-go format. They debuted in three flavors: Marshmallow Crunch, Chocolate Crunch and Toffee Pretzel Crunch. They retail for $8.79 for a four-pack and $24.99 in a 10-pack at Kroger and Target, thinkproducts.com and other retailers nationwide. think! Crispy Squares are gluten free, made with minimal ingredients, and contain 140 to 160 calories and 3-4g of sugar per serving, the company says.

“More than two-thirds of Americans are looking to increase their protein intake, and just as many are drawn to food and beverages that offer comfort through nostalgic flavors and packaging. We created think!'s Crispy Squares for people who want easy, delicious, high protein snacks,” said Erica Morris, think! Brand Director. Photo credit: Glanbia Performance Nutrition Inc.

 

Private Label Meets Peru

Natural Grocers by Vitamin Cottage Inc., Lakewood, Colo., bolstered its private label line with three varieties of non-GMO Peruvian chips: Sea Salt Sweet Potato, Sea Salt Kettle and Sea Salt Cassava. The 5oz offerings carry a retail price of $3.49.

“At Natural Grocers, we believe that every snack should be as delicious as it is thoughtfully sourced,” said Raquel Isely, vice president of marketing at Natural Grocers. “Our new non-GMO Peruvian chips—crafted with simple, high-quality ingredients—offer the perfect balance of satisfying crunch and naturally bold flavors.” Photp credit: Natural Grocers by Vitamin Cottage Inc.

Bursting with Flavor

Hain Celestial Group Inc., Hoboken, N.J., extended its Garden Veggie Snacks line with two new varieties of Flavor Burst Tortilla Chips: Smoky BBQ and Sweet Tangy Chili. Flavor Burst Tortilla Chips are certified gluten-free and feature five kinds of vegetables (spinach, beet, red bell pepper, carrot and tomato) along with non-GMO corn. Smoky BBQ Tortilla Chips are exclusively available at Walmart in a 12oz size, while Sweet Tangy Chili Tortilla Chips are available at Kroger in a 6oz size.

“We know snackers are increasingly looking for better-for-you options that don't compromise on taste, and we're thrilled to meet that demand with craveable new varieties of Flavor Burst," said Ed Kaiser, senior director of marketing. Photo credit: Hain Celestial Group Inc

Fourth Level of Texture

Actor and social media influencer Brent Rivera partnered with Redbud Brands, Los Angeles, to develop LEVELS, a new “4D” snack line with a corn and potato base. The gluten free snacks also are made with 100% avocado oil and are Non-GMO Project Verified. Flavors include Sweet Cinnamon Churro, Bold Nacho Cheese, and Fiery Chili Lime.

“Not only do LEVELS taste delicious, but we've also ensured they align with today's health-conscious trends,” said Redbud Brands President Anish Sheth. “Our goal is to provide a snack that's both exciting and better for you.” Photo credit: LEVELS