An industry expert’s perspective on consumer trends and food & beverage innovation
September 4, 2020
Prepared Foods talks consumer insights with Lesle Na, Director of Business Development with Ibotta Insights. It is a consumer research agency under the umbrella of Ibotta, whose smartphone app lets consumers earn cash back on in-store, mobile app, and online purchases with receipt submission, linked retailer loyalty accounts, payments, and/or purchase verification.
American Egg Board shares Gen Z consumer insights research
July 27, 2020
This year’s Institute of Food Technologists’ SHIFT20 event focused on the future of food. In conjunction, the American Egg Board shared its latest white paper on Gen Z, which is just beginning to make its mark on food and beverage innovation.
Each generation dictates the characteristics that help define their particular group. In fact, one research organization has bestowed the nickname “True Gen” onto Gen Z, due to their passion for authenticity.
Patricia Manos joins Curion as vp of marketing and partnerships
February 14, 2020
Manos will be responsible for identifying and building strategic partnerships as Curion builds out its Life Labs initiative, as well as lead and manage the Curion marketing team to increase business awareness and growth.
InsightsNow launches online behavioral research portal for product development and marketing decisions
January 9, 2020
The storefront is set up for on-demand ordering, through annual subscriptions with pre-purchased bundles of credits to access, at will, the suite of behavioral applications. By providing one place for research access, the portal allows cross-departmental collaboration and streamlined information sharing.
Curion has introduced a number of new initiatives including eFive ™, a product that quickly delivers reliable consumer insights
August 28, 2019
Under the direction of CEO Sean Bisceglia, who joined the company in November 2018, Curion has introduced a number of new initiatives including eFive ™, a product that quickly delivers reliable consumer insights and is both affordable for emerging brands and positioned to be part of the agile development process that large CPG companies require.
Five conference sessions guaranteed to deliver deeper consumer insights
August 26, 2019
Make plans to attend the New Products Conference, Sept. 30-Oct. 2 at Chicago’s Swissotel. Think you know enough about today’s consumers? Here are just five sessions guaranteed to deliver even deeper insights!
Alyssa Hayes joins Curion as vice president of data and consumer insights
June 26, 2019
Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.