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Home » Consumer insights

Articles Tagged with ''Consumer insights''

Food and Beverage Industry Trends

Generational Power Shift Redefines the Retail Future

As boomers and Gen X dominate today’s spend, rising wealth and influence among millennials, Gen Z and Gen Alpha are reshaping how brands must connect and innovate
Prepared Foods Editorial Staff
October 10, 2025

A massive transfer of buying power is underway, and the next generation of consumers won’t shop—or spend—the way their parents do. Brands that fail to realign now risk losing relevance as millennials, Gen Z and even Gen Alpha gain economic control.


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Brand Logos AI Usage

AI Ups the Stakes for Faster, Smarter Food & Beverage Innovation

From data-led R&D to demand-driven formulation, new AI partnerships are reshaping how brands develop and launch products
Prepared Foods Editorial Staff
October 8, 2025

Starday, SPINS and Magnum/NotCo are demonstrating how AI is moving beyond trendspotting to hands-on innovation, execution and speed. Product developers who ignore these shifts risk falling behind the brands already using AI to outpace the market.


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Meat Department Grocery Workers

Confidence in US Food Supply Hits Historic Low, IFIC Survey Finds

New data reveals Americans trust the safety of the foods they buy more than the overall food system, highlighting an urgent need for better communication
Prepared Foods Editorial Staff
September 17, 2025

As consumer concern over food safety rises, IFIC’s latest surveys uncover a widening gap between personal confidence in purchased foods and trust in the US food supply. Experts say clearer messaging on ingredient safety and recalls could help rebuild trust.


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Imbibe_900

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

The series was developed to help brands identify the best flavors for their applications
Prepared Foods Editorial Staff
May 15, 2024

Epicurated provides unique and compelling perspectives and consists of four topics released quarterly throughout 2024 including Gen Alpha, Food Service, Sports Nutrition, and Alcohol-inspired. Spotlighting ten flavors per release, these presentations provide insight into consumer behaviors and flavor trends, named thematically. 


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Dr. Tanya Rodriguez Discusses Role as Senior Cultural Anthropologist at Hormel Foods

In addressing attendees at recent Food Tank summit, Rodriguez shared details about her unique role, engaging with consumers and aligning insights with innovation
August 23, 2023

Earlier this month, Rodriguez shared some of her acute observations as part of a distinguished panel of industry experts at the "Empowering Eaters: Access, Affordability and Healthy Choices" summit in Chicago, speaking as part of a distinguished panel of industry experts. 


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Barbara Connors

Podcast | Turning Consumer Insight into Food & Beverage Innovation

July 8, 2022

Prepared Foods links retail consumer insights to innovation in a discussion with Barbara Connors, Vice President of Commercial Insights at 84.51˚, Cincinnati.


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Prepared Foods Infographic
INFOGRAPHIC

Immunity Continues to be a Top Consumer Concern

February 22, 2022
Immunity continues to be a top consumer concern and projects to still be prevalent for the next two to three years. Interestingly, consumers recognize digestive health as the primary dietary avenue to greater immune health.
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2022 PREDICTIONS | CONSUMER INSIGHTS

Consumers Remain Interested in At-Home Meals

Pre-pandemic changes in the workforce and an aging population contributed to a home-centric lifestyle
December 17, 2021

Most analyses during the pandemic have focused on discerning its impact on consumer behavior and forecasting how this might change going forward. However, before the pandemic structural changes in the workforce and the aging population already contributed to a home-centric lifestyle, and COVID accelerated it, reports The NPD Group.


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GNT: Colors and Consumers

GNT shares new “Power of Color” consumer insights research
November 30, 2021

Moving beyond the traditional annual color forecast, GNT has launched groundbreaking research that empowers food and beverage brands to devise tailor-made solutions for the modern market.


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Chobani Paper Cup

Processors Embrace New Packaging, Ingredient Practices to Boost Sustainability Appeal

Today, the challenge is all about making the entire product lifecycle sustainable—from agricultural practices to resource-efficient factories to food waste and packaging waste reduction
Lu Ann Williams
Lu Ann Williams
October 28, 2021

Innova Market Insights identified “The Sustain Domain” among Innova’s Top Ten Trends for 2020. Innova also included it among this year’s top trends and themed it as “Transparency Triumphs.” This recognizes the need for efficient communication of “ethical” and “green” credentials. 


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