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Lees of Scotland introduced new packaging for its Snowball and Teacakes in the UK in February, and the move is already showing positive results. The company has reported a 20% increase in sales of the brands, as the new packaging has reportedly helped secure increased distribution across the UK
Research suggests that overall eating habits—and thus nutritional status—would improve if people snack now and then. And that’s good news. Who doesn’t like an occasional snack? It’s no wonder marketers of snack foods, ranging from sweet confections to whole-grain crackers, continue to roll out innovations in a category that appeared saturated years ago.
The Sweets and Snacks Expo displayed the latest and soon-to-come snacks and confections, with some capitalizing on new flavor combinations, some eschewing trends entirely and some returning to their roots.
Seasonal offerings are nothing new in the confectionery aisles, with virtually every holiday having a corresponding packaging from candy manufacturers around the country.
Jelly Belly is no stranger to fusing flavors. The confectionery giant has jelly beans in the flavors of popular alcoholic beverages (its Cocktail Classics line includes Mojito and Pomegranate Cosmo), jelly beans with sour fruits and Bertie Bott’s Every Flavor Beans, centered around the sweet treats (and sometimes tricks) from the Harry Potter universe.