Food choices are primarily neurological responses activating pleasure centers of the brain. As product developers seek to create “cravable” new products, including those with improved nutritional profiles, such as lower-fat and -sodium, one must understand the eating experience.
The 2010 Dietary Guidelines for Americans have just been released. They rightfully will receive much attention and will be hugely impactful in years to come. This column is not about the Guidelines, however; it's about competitiveness.