Articles Tagged with ''health and wellness''

ADM shared its outlook on the flavor and color trends that will drive product innovation in 2024. With unapologetic abandon for self-expression coupled with individual wellness goals top-of-mind for consumers across regions, ADM has identified four trends that illustrate evolving consumer behaviors and will inspire memorable moments.

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.

VitaHustle's product lineup, including VitaHustle ONE Superfood Protein, ONE Superfood Greens, Electrolyte Hydration drink mixes, and Gummy vitamins, can now be shopped exclusively in the vitamin aisle at Walmart stores and on Walmart.com.

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.

While Wellful also owns Nutrisystem, one of the best known brands in proven weight loss, Jenny Craig will be managed separately as an independent brand within Wellful.

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.

JPG Resources identified 731 booths (23%) as having “vegan” food, and 401 booths (13%) that described their offerings as functional. Meanwhile, references to “regenerative agriculture” and “fermentation” mentions made up approximately 1% each out of 3,178 total exhibitors.

The majority of the trends focus on sustainability, which is proving to be the primary motivator for many new and emerging entrepreneurs, a key factor in corporate commitments and an important “why” behind radical transparency and impact assessments.