The prebiotic superfood mix is an instant celery juice containing naturally digestive enzymes
June 23, 2021
Your Super, a health and wellness brand known for creating plant-based superfood and protein mixes, announced the release of superfood mix Gut Feeling. The prebiotic superfood mix is an instant celery juice with one serving containing 20% of recommended daily fiber intake.
The 26th annual report addresses unprecedented impact from the pandemic on new product strategy
June 9, 2021
Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers' carts during unprecedented times and resulting in multiple $100 million launches. More than a quarter of the New Product Pacesetters launched in the fourth quarter of 2019 or January 2020 saw big performances, accounting for 51 of 200 Pacesetter products, with 27 in the food and beverage sector.
There’s a growing emphasis on mental and emotional wellbeing as consumers take a more holistic approach to health. That’s why Innova Market Insights identified “Mood: The Next Occasion,” as one of its Top Trends for 2021.
EpiCor Postbiotic offers immune support to foods, beverages
June 7, 2021
The US Food and Drug Administration (FDA) responded with a letter of no objection to Cargill’s GRAS (Generally Recognized As Safe) notification for EpiCor® postbiotic use in certain foods and beverages.
Consumers are studying nutrition and ingredient labels more than ever before. While more than half look for calories, many are specifically zeroing in on added sugars, total sugars, and total carbohydrates.
GELITA promotes bioactive collagen peptides for sports drinks, supplements
May 12, 2021
GELITA will use this year’s virtual Natural Products Expo West event to discuss how GELITA Bioactive Collagen Peptides® (BCP®) are ideal for sports nutrition supplements. Strong ligaments and tendons, bones, and joints, also identified as “white tissue,” are a vital precondition for this. BCP® support white tissue and thus, help to build stamina, strength, athletic agility as well as performance.
Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
SternVitamin offers micronutrient premixes for many applications
April 29, 2021
“In Tune with Immune” is one of Innova Market Insights’ Top Ten Trends 2021. As this market research institute reports, six out of 10 consumers worldwide are looking for foods and beverages that support the immune system.
T. Hasegawa “Flavor Flash” report highlights functional ingredient trends
April 27, 2021
Consumers are turning to food and beverages as an important component of balancing physical and emotional health. With many people working from home and social distancing during the pandemic, the need to focus on physical and mental health is as important as ever.
Univar and Novoenzymes will supply enzymes, microbioal process aids to high-performance food, beverage categories
April 27, 2021
Univar Solutions Inc. and Novozymes announced a new agreement to expand the partnership into the United States and Canadian food ingredients markets. The new food ingredients agreement takes effect May 1, 2021, one month after the companies announced an exclusive agreement expanding the partnership into the United States and Canadian beverage production, homecare, and industrial cleaning markets.