The Frozen Veggie Breakfast Sausages will be a Sprouts exclusive from September to November, after which point the product will be available at additional retailers nationwide.

Ready-to-eat (RTE) breakfast cereals are seeing a continued and accelerating decline in sales, indicating a secular downtrend rather than a mere blip, as consumer eating habits continue to evolve, according to Lux Research.

Shoppers in the U.S. will soon be able to fill their grocery carts with a wide range of delicious new products from Kellogg Company brands, ranging from tasty breakfast selections to satisfying new snacks.

While the high demand during weekday mornings is to be expected, this study shows that the industry is preparing to take advantage of a surprising opportunity: convenience breakfasts for those who are time-poor at weekends.

Two mega-trends within food today squarely impact breakfast products: on-the-go convenience and better-for-you nutritional profiles.

How many times can we read about breakfast being the most important meal of the day? I'm hoping you have at least one more time in you. It's so good for you!