Interest in dietary protein intake and the protein content in a range of foods and drinks continues to develop. Consider too that more consumers are aware of different protein sources and their potential benefits.
Palm Fruit Bioactive Complex adds cognitive, cardiovascular and sports nutrition support to coffee while enhancing and smoothing the flavor
September 9, 2020
Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel.
Market—in Motion: Sports nutrition grows with greater consumer activity, interests in functional ingredients and benefits
August 7, 2020
Prepared Foods talks sports nutrition trends with Joshua Schall, founder of J. Schall Consulting, a boutique strategy consulting firm in Austin, Texas, focused on the functional consumer packaged goods category.
Popular Form— Plus Function: Bar formats have multiplied from the single dough of the 1980s to today’s new offerings with more visual and textural interest
With the evolution of snacking and consumer need for on-the-go nutrition rather than formal meal patterns, the nutrition bar space has expanded tremendously.
Product research suggests that polyphenol anthocyanins in 2before™ blackcurrant powder deliver sports performance improvement
June 17, 2020
Meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).
Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category.
Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.
Plant-based nutrition is a major trend and shows no signs of slowing down. Innova Market Insights identified "Plant-Based Revolution" as one its Top Ten Trends for 2020 and that follows last year’s designation of "The Plant Kingdom" as a top 2019 trend.
New Branched-Chain Amino Acids (BCAAs) provide a clean and convenient option for fitness enthusiasts and bodybuilders
July 31, 2019
During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.