EverGrain and The Game Changers Filmmaker James Wilks Launch FȲTA Line of Sports Nutrition Products Made with Upcycled Barley Protein
EverPro®, a barley protein made from Anheuser-Busch’s upcycled spent grain, is an essential ingredient that appeals to high performing performance athletes
EverGrain™, AB InBev’s sustainable ingredient business, and The Ultimate Fighter champion James Wilks, announced the launch of FȲTA, a portfolio of high-performance sports nutrition powders made from upcycled barley protein. EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.
EverGrain’s team of scientists spent nearly a decade developing proprietary technologies, production processes and techniques to transform BSG, a nutritious byproduct of the brewing process, into high quality protein ingredients. The first product to market, EverPro® has unmatched solubility and viscosity to remove the thickness, grittiness and bitterness found in other plant-protein powderson the market.
Wilks, who pioneered the idea of FȲTA after his film created an outpouring of demand for plant proteins by athletes from around the world, says finding EverPro enabled him to finally realize his vision for creating a line of plant based performance products.
FȲTA, made with EverPro, delivers an unmatched profile for any performance protein on the market:
• 30g of protein (half of the daily protein needs of an individual that weighs 165 pounds) – along with 3g of fiber and only 1g added sugar with zero artificial ingredients, flavors or preservatives
• Essential amino acid amounts needed for optimal muscle build, growth and recovery
• One of the highest, fastest protein absorption levels
• Optimal taste and texture thanks to the protein powder’s unique features: highest solubility, lowest viscosity, and mellow flavor (i.e., removing the thickness, grittiness and vegetable notes found in other products)
Because EverPro is made by upcycling brewer’s spent grain (BSG), FȲTA is also one of the world’s most sustainable and scalable commercially available protein products.
EverGrain CEO Greg Belt says upcycled barley has been slowly gaining attention within the industry and hopes the introduction of FȲTA will signal to the marketplace that there is a sustainable, abundant source of protein that can help companies meet ESG goals, consumer demand and supply chain challenges.
FȲTA will initially be launched solely as an ecommerce brand on The first products to market will be ready-to-mix powder in three flavors – chocolate, vanilla and café latte – in 630g pack formats with a retail price of $39.99.
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