Company will be the first offering THC-infused beverages to participate in the event.
June 13, 2024
Fable's co-founders will be on hand at the company's booth in the Grand Tasting Pavilion to walk attendees through the Fable flavor arc and composition of each variety.
The new ready-to-drink beverages provide new flavors without the alcohol content
May 18, 2024
To celebrate the limited-time-only release of these sparkling waters packed with summer flavor, Waterloo has partnered with Guy Fieri, chef, restauranteur, best-selling cookbook author, Emmy® award-wining TV personality, and Mayor of Flavortown.
The tea is made without artificial flavors, colors, concentrates, or preservatives
April 18, 2024
As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with a level of sweetness.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverages are made with with Lion's Mane mushroom extract
April 14, 2024
Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.
Mahisha Dellinger, celebrated hair care mogul, shakes up beverage industry
April 10, 2024
This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.
The lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can
April 9, 2024
These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.