New kombucha flavor is supported by new health and wellness campaign
July 15, 2020
GT’s Living Foods, a kombucha brand, hopes to change the way people think and feel about health and wellness in Summer 2020. The brand announced the launch of its new Synergy flavor, Golden Pineapple, now available nationwide.
Idaho Milk Products offers Milk Innovation Center virtual tour
June 19, 2020
Idaho Milk Products will be offering virtual tours of their Milk Innovation Center (MIC) that includes a state-of-the-art processing area, an instrumental lab and a multi-purpose room for product evaluations and conferencing. The virtual tours will primarily focus on the process formulations for Ready-to-Drink (RTD) beverages, protein bars and ice cream.
The new labels attempt to convey a spirit of resilience that has emerged during the coronavirus crisis
June 18, 2020
Jones Soda Co., a premium craft soda maker known for its unconventional flavors and user-submitted label artwork, is turning its bottles into messages of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
The new flavor is the seventh in FaZe Clan's G FUEL flavor roster
June 12, 2020
The new flavor is the seventh in FaZe Clan's G FUEL flavor roster, which also includes the hits Battle Juice, FaZeberry, Ragin' Gummy Fish, Sour Blue Chug Rug, Strawberry Shortcake, and Tropical Rain.
Ultra-premium organic spirit portfolio unveils its own branded line of original cocktails
June 11, 2020
The makers of Square One Organic Spirits – who developed a concept of organic vodka and botanical spirits more than 15 years ago – continued an innovative drive with the release of a collection of handcrafted certified organic ready-to-drink cocktails.
Pineapple Orange is the first new Faygo flavor to make its way back onto shelves since Arctic Sun had its comeback nationwide in 2017
June 3, 2020
Faygo announced the return of popular flavor Pineapple Orange, which hasn’t been available in the Midwest for 15 years. The announcement is marked by a new campaign that aims to deliver the message of positivity and togetherness.
Organic, plant-based beverage brand expands offerings with new elixirs that include reishi, ashwagandha, and maca ingredients
May 20, 2020
Made with real, ethically sourced ingredients, these balanced REBBL Keto Elixirs deliver macros that adhere to the recommended ratios for a lifestyle in ketosis. Each bottle offers 75% fats from coconut medium chain triglycerides (MCTs), 20% plant-based protein, and 5% net carbohydrates.
Orgain engages community to vote for their favorite health and wellness start-up brands
May 18, 2020
Orgain, creator of the first ready-to-drink organic protein shake and innovator of high-quality and convenient clean nutrition products, announced the six finalists that are in the running to receive a total of $150,000 provided by Orgain's Grants for Greater Good program.
New varieties include Ocean Blue Lemonade, Strawberry Lemonade, Original Lemonade, and Southern Peach Lemonade
May 14, 2020
Calypso, the originator of the flavored lemonade category, launched a line of light lemonades, Calypso Light, in four fan-favorite flavors: Ocean Blue Lemonade, Strawberry Lemonade, Original Lemonade, and Southern Peach Lemonade.
Agua Bucha is a crisp sparkling water enhanced with the naturally occurring B vitamins and organic acids found in kombucha
May 13, 2020
Agua Bucha is a crisp and refreshing sparkling water enhanced with naturally occurring B vitamins and organic acids found in kombucha. The new functional beverage is available in three varieties including Key Lime, Meyer Lemon and Grapefruit.