White Claw Hard Seltzer Surge contains an ABV of 8%, and comes in a 16oz can
April 26, 2021
White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
New zero sugar varieties include Original, Cherry and Cream Soda
April 21, 2021
Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.
EVOLVE® plant-based protein renews partnership with National Park Foundation
April 21, 2021
EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.
This month’s collection includes a MTN DEW cocktail, canned cocktails and sparkling waters
April 21, 2021
Last fall saw Red Lobster Seafood Co. and PepsiCo, Inc. leverage their food and beverage brands with several new menu items, starting with the DEW Garita, the first official MTN DEW cocktail.
The latest extension was created based on consumer feedback and interest
April 14, 2021
High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavorful hydration
April 5, 2021
PepsiCo released Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fro͞otlē or fruit-ly) is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E.
New beverage features melon flavor without the sugar
March 24, 2021
MTN DEW® is bringing fans a beverage with all-new MTN DEW FROST BITE™ Zero Sugar, available at Walmart. MTN DEW FROST BITE Zero Sugar is the alternative to the original, delivering the same bold charge and flavor now with zero sugar. The beverage features a graphic shark design and cool burst of melon flavor.
New hydration beverage comes in response to consumer demand for lower calorie, lower sugar functional beverages
March 24, 2021
Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.
New variety is the brand's first new permanent flavored cola in five years
March 22, 2021
Pepsi announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The bright citrus and rich caramel notes of an ice-cold Pepsi create a cola base for the ripe, juicy flavors.