All of these consumers are looking to improve nutritional intake and/or some aspects of health, wellbeing, performance, muscle growth and recovery from exercise. Of course, the sports nutrition market also is growing because of rising product distribution in mainstream outlets in all major markets. Previously, many products were relegated to sales through specialist health outlets (such as GNC) gyms and health clubs.
ProMera Sports introduces Alpha-Recovery Plus as a post-workout product that addresses exercise induced inflammation
January 24, 2018
ALPHA-RECOVERY PLUS™, containing Alpha-GEE®, is an innovative advancement in recovery that relieves the pain of EII, while supporting the body's own natural healing processes.
NuttZo Bold BiteZ bars are available in two varieties: Power Fuel + Collagen and Peanut Pro + Collagen
November 8, 2017
A new, portable take on NuttZo’s popular jarred nut and seed butter flavors, Bold BiteZ will offer the health benefits of seven nuts and seeds, and will be available in the refrigerated section of premier grocers nationwide.
Tart cherry industry campaign encourages endurance athletes to fuel recovery with tart cherries
April 20, 2015
The tart cherry industry kicked off a marketing campaign with Competitor Group, Inc. (CGI), to motivate endurance athletes that are increasingly looking for natural ways to aid exercise recovery.