Craveability is a major purchase driver for restaurants, with 83% of consumers saying that cravings are a main reason they purchase food away from home.
July 10, 2013
Some 95% of consumers who rate a restaurant chain's craveable items as very good agree that they will return to the restaurant in the near future.
A Canadian study reviewed 685 meals from popular restaurant chains that post nutritional information publically.
May 21, 2013
When researchers analyzed the nutritional information of food ordered at 19 sit-down restaurant chains, they discovered the average meal contained a whopping 1,128 calories.
Restaurant chains are driving incremental beverage-only occasions at other times during the day through the introduction of new beverages and beverage marketing efforts.