The
culinary tradition of Provence, France could be considered “hardy
country cooking.” Bouillabaisse, aioli and lavender ice cream are just some of
the dishes that represent this region’s cuisine.
Kids are notorious snackers. Marketing to kids, rising childhood obesity rates and on-the-go lifestyles challenge manufacturers to develop and promote products that satisfy both kids and parents.
The
organic beverages market is experiencing significant growth, especially in the
dairy segment. Consumer concerns about food integrity, government organic
standards and the availability of organics in mainstream channels will help
fuel organic product expansion.
American
consumers are seeking novel flavors and tastes. Manufacturers are responding
with interpretations of well-known dishes and new creations. Prepared Foods’
exclusive flavor survey examines the trends expected to impact formulators and
manufacturers the most.
Fair trade certification; banish bitterness in meat and poultry;
go bananas with new summer soy coolers; blackberry flavor blasts; new findings
on supplements and colon cancer; and more.
On-the-go products are growing as consumers’ demand for more convenient,
healthy foods and beverages increases. Mintel’s and Euromonitor International’s
research helps shed light on trends in this growing market
segment.
Marketers, R&D groups and the legal system have grappled with issues of claims substantiation. Luckily, there is some regulatory guidance available to help answer the question of how much and what kind of claims support is required.
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