An oatmeal breakfast enhances feelings of fullness and helps curb hunger to a significantly greater extent than a leading oat-based ready-to-eat cereal.
April 23, 2013
Results showed that when subjects ate oatmeal, they reported increases in overall fullness, as well as stomach fullness, and reductions in hunger and the desire to eat.
A new study finds that just the taste of beer alone -- even without any intoxicating effect from the alcohol -- can be enough to trigger alcohol cravings.
April 19, 2013
The dopamine effect was stronger for men who had a family history of alcoholism.
IRI has once again announced the product introductions over the past year that qualify as New Product Pacesetters.
April 18, 2013
Only 11% of the nearly 1,900 new CPG launches met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.