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Clear Caribou

Caribou has announced Clear Coffee, a proprietary new coffee blend that has removed the color.
April 1, 2014
If it is an April Fool's joke, it is clearly well done.
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Lower Cholesterol with Tea?

Earl Grey tea can lower cholesterol and reduce the chances of heart disease.
April 1, 2014
The reason is the extract of bergamot present in the beverage, which has been found to contain enzymes that can treat heart disease as effectively as statins.
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Natural Refreshment

Formula O2 natural recovery drink is a new oxygenated beverage.
March 28, 2014
Formula O2 claims to be infused with 10 times more oxygen than tap water to help eliminate toxins, 2.5 times more electrolytes than leading sports drinks and 140mg of natural caffeine.
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Surge in Soda Machines

Sales of home soda machines grew 30% in 2013 vs. the previous year.
March 28, 2014
The growth comes at a time when carbonated beverage consumption has declined, and bottled water consumption is rising.
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Moxie for Moxie

U-Swirl Inc.'s wholly owned subsidiary, Moxie Consumer Products LLC, has acquired the business assets of Moxie USA LLC.
March 28, 2014
U-Swirl Inc. is majority-owned by Rocky Mountain Chocolate Factory Inc.
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Splash Around

Campbell Soup Company has added V8 Splash Lemonade.
March 18, 2014
The beverage can be found in two flavors: Lemonade and Strawberry Lemonade.
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Spirit of Success

Per capita consumption, volume and dollars rose for spirits and wine, while beer declined in per capita consumption and volume.
March 18, 2014
Quickly evolving dynamics within each industry are prompting increased competition between the three for consumer occasions and dollars.
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Athletic Supporters: Foods and Drinks for Active Bodies

Whether designed for professional (or semi-professional) athletes—or just the consumer looking for a boost during a daily run—beverages and bars have long dominated the sports nutrition category.
March 17, 2014
Indeed, sometimes tailoring a product for active consumers may as simple as a carefully designed repositioning to capitalize on a product’s natural benefits.
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Teens and Energy Drinks

A new report finds consumption among teenagers may be linked with poor mental health and substance use.
March 13, 2014
Researchers are calling for limits on teens' access to the drinks and reduction in the amount of the caffeine in each can.
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