Beverages

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Nurri is entering the children's nutrition category with the launch of Nurri Kids, a protein shake formulated for children ages 4 and older. Available nationwide at Sam's Club, the product combines ultra-filtered milk, 10g of protein and nine essential vitamins and minerals, reflecting continued demand for convenient, nutrient-dense options for families.

Polar Joe has expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened protein coffee designed for consumers seeking customizable coffee beverages with added nutrition. The ready-to-mix product delivers 20g of protein and approximately 110mg of caffeine per serving while maintaining the brand’s focus on clean-label formulation and high-protein performance.

Kulli is introducing US consumers to chicha morada, a traditional Peruvian beverage made from purple corn rich in anthocyanins. The lightly berry-forward drink with a tea-like finish is now expanding into specialty retail channels as interest in globally inspired functional beverages continues to grow.

LALA is expanding its yogurt smoothie portfolio with the launch of LALA Plus, a lactose-free drinkable yogurt designed to deliver protein, fiber and calcium in a convenient format. Available in four fruit flavors, the new product targets consumers seeking nutrition-forward dairy beverages with added functional benefits.

The product targets everyday hydration needs with a family-friendly approach. The launch reflects growing demand for functional beverages without added sugar or artificial ingredients.

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

PIILK is launching direct-to-consumer in the US with a seven-ingredient, clean-label protein beverage powered by fermented yeast protein. The streamlined formulation and single-source protein approach signal ongoing opportunities for developers to simplify RTD protein systems while maintaining functionality and sensory appeal.

De La Calle introduced Strawberry Citrus, a fermented soda blending strawberry and citrus flavors with a low-sugar, functional profile. The launch underscores how brands are evolving traditional beverages with bold flavor, better-for-you positioning and cultural storytelling that resonates with modern consumers.

Death Wish Coffee Co. launched a Caramel Cold Brew Latte, adding a high-caffeine, clean-label option to its RTD lineup. The move highlights continued demand for indulgent yet better-for-you coffee flavors, offering developers insight into balancing taste, function and ingredient transparency.

Consumers are turning to beverages that support mood, focus, and cognitive health. Functional ingredients and indulgent flavors are converging to deliver both mental wellness and sensory satisfaction.