Flavors & Seasonings & Spices

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"We are collectively still recovering from pandemic-induced isolation and altered routines, and suffering from unprecedented levels of stress," says Rachel Herz, Ph.D., Neuroscientist, and professor at Brown University, and an advisor to the World Taste and Smell Association.

California-based T. Hasegawa USA, Inc., the US subsidiary of one of the world’s top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions. 

The IFF Creative Center brings together the company’s flavor and ingredient expertise with its food design capabilities to better support the growth of the region’s food industry.

With the expertise of Fuchs’ sensory scientist, Annette Hottenstein, as well as our corporate executive chef and R&D team, we’ve crafted a selection of seasonings that enhance each of the basic tastes in a way that is inventive and inviting. 

Consumers of all ages are most willing to try ethnic cuisines in their home cooking, at restaurants, and when traveling. They name Asian, European, and Latin American flavors as the most influential and Asian as the most familiar and inspirational. Preferences for specific ethnic cuisines, however, vary somewhat based on food and beverage category.

Sensient has appointed Steve Morris, currently the General Manager, Sweet & Beverage Flavors North America, to succeed Mr. Mitchell upon his retirement.

As one of the world’s top 10 food and beverage flavor companies, T. Hasegawa stays ahead of emerging trends and analyzes what consumers are looking for in packaged foods, beverages and foodservice.

Booth visitors can immerse themselves in the benefits of Lycored's portfolio and see, taste and feel how Lycored discovers the beauty within – from healthier skin and body to more beautiful and delicious food.

Sensegen has created a range of captivating flavors for food and beverages. The collection features six unique exotic true-to-fruit flavors: lychee, guava, papaya, yuzu, dragon fruit, and violet.

New varietals coming to the forefront present great growth opportunities for citrus, especially when coupled with consumers' shift toward food and beverage exploration. In fact, recent market research predicts that the North America citrus flavors segment will have a CAGR of 3.84% during 2022-20271.