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When it comes to buying functional foods with prebiotics, product efficacy and proven claims are the most important consumer purchase motivators. This is according to a new global survey commissioned with 10,000 consumers in 10 countries by FMCG Gurus, a close strategic partner of BENEO.

A recent human clinical trial showed that 85% of study subjects drinking two servings of Zeal daily enjoyed a significantly better overall mood, along with improved energy, vitality and vigor after just one month.

Each jar of REMSleep Cubes contains 30 gummies, each with 45mg of whole-plant hemp CBD, as well as other natural ingredients like chamomile to promote relaxation and improve sleep quality. 

As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind. 

The success of Green Vibrance resulted in Vibrant Health's exponential growth. But instead of placating the status quo, the company set its sights on continuous improvement. 

GELITA used this year’s SupplySide East to showcase its wide range of capabilities and offerings in better-for-you foods and supplements. 

In the company’s latest downloadable “Flavor Flash” report, T. Hasegawa explores the latest emerging flavor trends in the functional ingredients category.  

AIDP, Inc. is bolstering its wide-ranging nutraceutical ingredient line with an extensive line of California-grown mushroom extracts, powders, and blends from Sempera Organics, Morgan Hill, Calif.