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Home » Topics » Better for You

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Metavo Metabolic Health Supplement

Made from avocados with the proprietary compound, AvoB, the product provides advanced weight & blood sugar support
June 14, 2023

Metavo activates metabolism at the cellular level, enabling the body to properly metabolize fats, proteins and carbs to help improve insulin sensitivity, glucose tolerance, and energy.


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Zurge Proprietary Coffee Blend

New beverage claims to sharpen memory and increase mental clarity
June 7, 2023

CognatiQ® is derived from coffee fruit and has been clinically shown to increase levels of neuroprotein (BDNF), a key neuroprotein involved in overall brain health and vital to learning, memory, and higher thinking. 


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Tidal Twist Extra Strength 5-hour ENERGY Shot

Limited Edition Extra Strength Shot is the latest in 5-hour ENERGY flavor innovation
June 7, 2023

The Tidal Twist is a tropical tsunami of flavor featuring the proprietary 5-hour ENERGY Extra Strength blend containing B-vitamins, amino acids, nutrients, zero sugar and caffeine.


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Beverage Product Developers Find Inspiration in Functional Formulations

Cutting edge trends include products that feature hydration claims, cannabis ingredients and wellness elixirs
June 2, 2023

"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."


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Elite Sports Performance Supplement Line

The creation of Elite serves as an extension of the brand's private label offering
May 31, 2023

The product is designed to prepare the body and mind for training without stimulants, making it easily stackable with other supplements.


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VivaStix Instant Energy + Electrolytes Product

New hydration supplement contains zero sugar or artificial sweeteners
May 31, 2023

The  innovative product is set to revolutionize the energy and hydration market by providing a versatile and clean alternative that can be consumed directly or mixed with a beverage.


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Kellogg’s, Six Star Pro Nutrition collaborate to turn iconic cereal flavors into protein powder

The winning combination of nostalgic flavors and protein-packed performance entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors
May 26, 2023

The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.


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Goli Nutrition 3-in-1 Pre+Post+Probiotics Gummy

Each gummy is formulated with a combination of prebiotics, probiotics, and postbiotics
May 24, 2023

Featuring probiotic strain Bacillus Subtilis DE11®, postbiotic Lactobacillus paracasei MCC1849 and the prebiotic XOS (xylooligosaccharides), this dynamic trio works in synergy to provide a multitude of benefits.


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GURU Theanine Fruit Punch

The new energy drink contains theanine, an amino-acid found in green tea
May 24, 2023

When blended with caffeine, theanine creates a synergistic effect that powers up brains and boosts focus and mental performance.


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IMMUNITY

Expert Immunity Insights and Consumer Health Trends

A third of US vitamin users have increased their intake since the start of the pandemic
May 17, 2023

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).


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