Product Developers Continue to Uncover New Innovative Approaches to Formulating with Vitamins and Minerals
Multi-vitamins, supplements, energy drinks and new cereals provide recent examples of new food and beverage products that showcase vitamin and mineral ingredients
Kellogg's introduces its first fruity cereal with an excellent source of vitamin D in every bowl
Kellogg's Rainbow Krispies packs a punch with a pop of color, fun and fruity flavor made with 8g of whole grains
Kellogg's® Rice Krispies® Cereal is introducing a new take on its classic cereal, Kellogg's® Rainbow Krispies®, featuring a fresh, fruity flavor, splash of color, and excellent source of Vitamin D in every serving.
With a brand-new shape and six vibrant colors, each bite of Kellogg's Rainbow Krispies offers fans a treat for their senses with its fruity aroma and flavors. Parents can now give their kids a cereal they know they'll love while feeling great about it too as Kellogg's Rainbow Krispies is Kellogg's first fruity cereal to provide 20% daily value of Vitamin D. It's also made with 8g of whole grains and fortified with 9 vitamins and minerals per serving, increasing the nutritional benefits of the fun, flavorful new offering.
The new cereal has a suggested retail price of $4.99 for an 11.1oz box and $5.99 for a 17.8oz box.
REIGN Total Body Fuel Launches REIGN Storm
New energy drink is packed with vitamins for immunity support and clean energy
REIGN Total Body Fuel unveiled a brand-new energy drink: introducing REIGN STORM.
REIGN Storm is a ZERO SUGAR, low calorie energy drink designed to give those with active lifestyles a guilt-free "better me" energy surge. Offered in a 12oz slim line can, REIGN Storm is packed with a plant-based energy blend that helps accelerate metabolism while providing immunity support through Vitamins A, C and Zinc. It is available in four amazing fruit forward flavors: Valencia Orange, Kiwi Blend, Peach Nectarine, and Harvest Grape.
Each 12oz can of REIGN Storm contains:
- 200mg of plant-based caffeine packed with B vitamins
- Zinc, Vitamin A and C to support immunity
- Biotin help support skin and hair health
- NO sugar
- NO added preservatives sodium benzoate or potassium sorbate
- NO artificial flavors
- NO artificially sourced colors
- NO high fructose corn syrup
SHIFTED Launches Next Generation Hydration and Electrolyte Supplement
The new products features Vitamin C, shown to support skin hydration and Zinc, shown to support the body's ability to absorb water
Shifted Supplements, makers of scientifically based SHIFTED pre-workout supplements, announced its latest innovation: SHIFTED Hydration.
Formulated by SHIFTED's Chief Scientific Officer Dr. Adam Gonzalez, SHIFTED Hydration is an optimal blend of electrolytes and hydration supporting ingredients designed to maximize your body's ability to stay well hydrated in sweaty situations.
The SHIFTED Hydration drink mix formula includes six critical electrolytes in clinically effective doses including: Sodium, Potassium, Magnesium, Chloride, Phosphorous and Calcium. On top of this core group of electrolytes, the formula also includes hydration supporting ingredients such as pomegranate juice extract, coconut water extract and taurine.
Rounding out the list of ingredients in SHIFTED Hydration are Vitamin C, shown to support skin hydration and Zinc, shown to support the body's ability to absorb water.
SHIFTED Hydration is for anyone who sweats or needs to replenish their electrolytes. SHIFTED Hydration comes in two flavors, Strawberry Kiwi and Lime Margarita.
SmartyPants Vitamins Launches New Sugar Free Gummy Multivitamin
The new supplement includes a Kids format and is formulated without sugar alcohols
SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. Unlike other sugar free gummy multivitamins, SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcohols.
The new premium, all-in-one supplement contains 0g sugar§ and 0g net carbs‡, and is sweetened with plant-derived monk fruit and allulose, meaning it’s formulated to not cause the digestive upset that can be associated with sugar alcohols. The product is thoughtfully formulated with better ingredients like Omega-3 ALA essential fatty acids (sourced from plant-based flaxseed oil) and Vitamins D3 for immune support.
All SmartyPants products are non-GMO and third-party lab tested for purity, potency and safety.
• SmartyPants Sugar Free Kids Multi & Omegas is a sugar free premium all-in-one multi and omega-3 for children's developmental years. It is thoughtfully formulated with 16 nutrients in sugar free strawberry banana-flavored gummies.
• SmartyPants Kids Sleep is also now available as a sugar free supplement with melatonin, that helps children fall asleep and stay asleep for longer, in just 1 gummy. It is formulated for children 4 years and older.
• SmartyPants Sugar Free Women’s Multi & Omegas is a sugar free premium all-in-one multi and omega-3 for daily nutrition support. It is thoughtfully formulated with 19 nutrients in delicious sugar-free orange-flavored gummies.
• SmartyPants Sugar Free Prenatal Multi & Omegas is a sugar free premium all-in-one multi and omega-3 to support the health of mom and baby. It is thoughtfully formulated with 19 nutrients in delicious sugar free lemon-flavored gummies.
• SmartyPants Sugar Free Multi & Omegas come as an additional option for daily nutrition support alongside the brand’s portfolio of gummies for every life stage and dietary need – including organic and vegetarian options – to products that target functional needs such as immunity, sleep, and more.
• SmartyPants’ Sugar Free line is now available on Amazon and will be available on Target.com and in select Target locations.
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