Better for You

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Available in three flavors, Apple Cinnamon, Sweet Cocoa, and Chocolate Brownie, BodyBar was designed to reset the bar and serve as a better-for-you replacement for traditional nutrition bars.

These new Omega-3 fruit bars are all-natural and gluten free, as well as vegan and celiac friendly. 

As consumers continue to recognize the important place of digestive health in immunity and cognitive and emotional health, their appetite for food formulations that offer gastrointestinal benefits grows. As better-for-you food and beverage formulators strive to stay up to date on new ingredients in the pipeline, it’s worth a brief look at a few key ingredients expected to trend in the coming year and beyond.

Nearly two-thirds of US adults agree that the pandemic has made them reevaluate their life priorities, according to Mintel research on American values. In food and drink, US adults say the pandemic caused the most change in where they eat, how they grocery shop and how they approach their diets.

CBD Living Vegan PM Gummies now boast 600mg of broad spectrum Nano CBD, 150mg CBN and 150mg Melatonin per bottle. 

The better-for-you soft drinks are developed with functional plants, with each humble warrior having 80% less sugar than traditional carbonated soft drinks and containing a daily dose of vitamin C.

MegaFood®, a vitamin and supplement brand, announced the launch of Blood Builder® Liquid Iron Once Daily. Available in a convenient format, Blood Builder Liquid Iron is formulated to support healthy energy levels, while being gentle on the stomach and non-constipating.

Functional food company So Good So You launched its first formulation powered by adaptogenic mushrooms. Immunity Blueberry Clementine includes organic Shiitake, Maitake and Reishi mushrooms and provides 100% of an adult's recommended daily value of Vitamin D3.

There are many GRAS or GRAS-affirmed ingredients poised for use in foods and beverages to improve health and well-being. Some are “new,” some have been gaining traction, and some are surprisingly familiar. Here are half a dozen that merit a closer look.