Better for You

RSS

Parents care about health and wellness for their children, and their purchasing patterns drive innovation toward healthier children’s food and beverage products. We see growth in numerous categories in children’s products that are positioned as healthy and better-for-you, including dairy alternatives as well as new items in the sweet and savory bakery, and confectionery categories.  

This new formula adheres to the International Dysphagia Diet Standardisation Initiative (IDDSI) guidelines, ensuring precise thickness for those with swallowing difficulties. 

A candy lover's dream come true, the C4 x Hershey collaboration will infuse the flavors of some of Hershey's well-known products including Jolly Rancher Candy, Bubble Yum Bubble Gum, Reese's Peanut Butter, and Hershey's Milk Chocolate into a C4 product lineup formulated to fuel fitness performance. 

Experience a new era in softgel manufacturing: EASYSEAL® is a pharmaceutical grade gelatin that improves softgel seams and significantly reduces leaking capsules.

GHOST's net sales have more than quadrupled over the past three years, and GHOST Energy is one of the fastest-growing brands in the energy category, characterized by its unique identity, distinctive flavors and packaging, and strong consumer appeal.  

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.

With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day hydration. 

Renude added Reishi Cacao, a supercharged hot chocolate, to its innovative lineup, which also includes Chaga Matcha, expanding its offerings to support a broad range of health-conscious consumers.

From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.

Curb is Modere’s clean supplement that supports natural GLP-1 production to help control appetite and hunger for both immediate and long-term weight management support.