Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.
Each bite delivers up to 2g of fiber and 1 billion live probiotics in a familiar chocolate format. For product developers, the launch highlights how functional benefits can be built into indulgent categories consumers already enjoy regularly.
KinderLyte introduces two functional extensions that build on its oral electrolyte formulation. The products reflect rising demand for multifunctional, clean label hydration beyond sports use.
Suja Organic is launching Watermelon Love juice and a Digestion Goldenberry wellness shot to grow its functional beverage portfolio. Both products highlight probiotics, organic ingredients and emerging flavor trends
Greater Than is repositioning hydration around how women’s bodies actually work, blending coconut water, plant-based fiber and essential vitamins into a nutrient-dense elixir. With new 12oz sleek cans and a 2026 national retail rollout, the brand’s GoddessLand platform reframes hydration as daily nourishment, not just performance.
GoodVice launched in three flavors, delivering 15g grass-fed milk protein and 10g prebiotic oat fiber per serving. Powered by clinically studied one.bio 01, the beverage targets digestion, energy and metabolic balance.
Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.
Leveraging its wide-ranging portfolio of ingredients derived from natural sources paired with science-backed health and wellness solutions, ADM will highlight how brands can effectively reformulate to fulfill the needs of consumers today.
As consumers seek targeted benefits for protein, gut health, mental balance and life-stage needs, personalized nutrition is shaping the next wave of food and beverage innovation
Precision wellness is emerging as the evolution of functional nutrition, shifting product development toward individualized health needs rather than broad claims. From protein-forward beverages to gut-brain and women’s health solutions, brands have growing opportunities to deliver targeted benefits through everyday foods and drinks.
ActivatedYou debuted Morning Lift, a Certified Organic instant coffee formulated with functional mushrooms, botanicals and MCTs. The daily blend is designed to deliver sustained energy, mental clarity and metabolic support without the crash of traditional coffee.