Dirty Gut, a chocolate company on a mission to reclaim chocolate as something consumers can enjoy every day, launched its first line of Probiotic Chocolate Bites. Available in three flavors—Rich Dark, Sea Salt Crunch and Classic Milk—each 10g "bite" delivers up to 2g of fiber and 1 billion live probiotics, with the classic cocoa taste.

The launch addresses a growing disconnect in the $140+ billion global chocolate market: 95% of Americans don't get enough daily fiber, yet the average American eats chocolate two to three times per week. Dirty Gut bridges that gap by transforming chocolate from a guilty pleasure into something that can be part of a daily routine.

Each Dirty Gut chocolate bite contains a proprietary blend of three prebiotic fibers and four strains of live probiotics, made with ethically-sourced cocoa.

Following a successful soft launch in April 2025 that introduced a single flavor to Boston-area retailers and Raley's Supermarkets, Dirty Gut is now rolling out its complete line nationwide through online sales, with broader retail expansion planned for late 2026.

Dirty Gut is available for purchase at dirtygut.com. It retails starting at $42.99 for a pack of six bags, each containing eight individually wrapped "bites."