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This strategic alliance combines AFS' expertise in market development and formulation with OleoLive’s proprietary and patented extraction technology to provide a premium, USA-based solution for brands seeking to capitalize on the growing demand for science-backed longevity and mobility ingredients.

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.

Packed with 42 vitamins, minerals and superfoods, along with adaptogens and 4g of dietary fiber, Huel's Daily Greens RTD offers powerful greens in every sip for an easy on-the-go nutrition boost. 

Available in three flavors: Blue Raspberry, Blue Hawaiian and Blue Açaí, this drink mix combines Trace's full-spectrum mineral complex with antioxidant-rich blue spirulina, transforming daily remineralization into a flavorful, all-natural wellness ritual.

Enriching the diet with regimens of prebiotics, probiotics, postbiotics, and other ingredients can establish greater microbial diversity in the gut and has been reported to improve immune function in the aging population.

Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, containing premium natural ingredients with no artificial colors, and is kosher certified and non-GMO. 

This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.

This latest product line, which includes three caffeine-free SKUs blended to evoke distinct mood-enhancing functionality, is now available on the Numi Website and is available on Amazon and at select retailers, including Sprouts Farmers Market.

ActivatedYou Morning Complete is a daily dietary supplement beverage that embodies "wellness in a glass."  In addition to the new Mixed Berry flavor, Morning Complete comes in two other flavors: Apple Cinnamon and Citrus Medley.