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FitGrinds.com, a new functional coffee brand, launched an innovative new product line combining great-tasting high quality coffee with powerful health-promoting nutrients that can save consumers as much as $300 per year when compared to the cost of organic coffee and nutrients purchased separately.

This product is the latest in DripDrop’s arsenal aimed at combating dehydration, a condition affecting up to 75% of the US population at any given time. The need has never been greater amid a wave of summer heat, wildfire season and a COVID-19 pandemic.

One of the nation’s top macro trends involves “the quest for rest,” or the wide range of foods, beverages and supplements designed to encourage sleep, relaxation, and stress relief.

Blendtopia’s prepackaged frozen smoothie kits set consumers up for wellness success with optimal convenience and without complication—simply blend with 12oz of liquid. The smoothie kits contain chia seeds, goji berries, wheatgrass and more.

Healright announced that its micronutrient-dense food-based solutions for serious health conditions are now available for pre-sale at Healright.com. Healright operates in the “Food As Medicine” revival, an ancient approach to wellness using food to treat serious health conditions.

Pioneering life sciences company, Amazentis, announced new clinical findings and the commercial launch of Timeline Cellular Nutrition in the United States. After a decade of research by leading scientists and medical doctors, Timeline Nutrition offers Mitopure™, a highly pure form of Urolithin A proven to help counter age-associated cellular decline and improve muscular strength.

Soylent Nutrition, Inc., the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved, better-tasting versions of its drinks. This is the most recent display of how the seven-year-old food tech start-up is shaking things up for the better under its new leadership.

Emerging health-food and lifestyle brand, MCTco, launched three new "boosted" flavors to its line of MCTBars: Berry Beautiful, Lemon Boost and Banana Beautiful. Each of the new bars furthers MCTco's commitment to taste and nutritional functionality, while maintaining the brand's signature standards of being keto-friendly, non-GMO, gluten-free and collagen-based superfood snack bars.

PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.