Functional New Products

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The Season 3 lineup of G.O.A.T. Fuel flavors are available at nearly 700 locations of The Vitamin Shoppe.

Natalie's created two, fresh-pressed tomato juices that provide a clean source of hydration and support the entire wellness ecosystem.

Ideal any time of day for hydration, WELLNESS juices are formulated without added sugar and are light and refreshing while supporting immunity-boosting nutrition with 100% organic fruits and greens.

Korea Ginseng Corp. US announced the introduction of the six-year-old Korean Red Ginseng-infused sparkling herbal drink HSW to the health-conscious consumers of WaBa Grill, a healthy rice bowl chain.

Garden of Life®, the carbon-neutral company operating in science-based formulas made from clean, traceable, non-GMO ingredients, introduced a new gummy extension to its popular Vitamin Code line, with seven products formulated to fit a variety of needs.

Psyllium husk has been employed for centuries as a remedy for digestive issues. Highly versatile, psyllium husk is also a staple in various baking and thickening applications. 

Each Zeal drink mix includes more than 56 whole food nutrients containing over 120 vitamins, minerals, and antioxidants - a natural source of clean energy that provides consistent, stable, long-lasting energy. 

Engineered with Karma’s proprietary Push Cap, this technology protects the active nutrients until seconds before consumption to ensure optimal potency.

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, announced that it partnered with  7-Eleven as the exclusive carrier of the new Snow Cone flavor.

Electrolit debuted scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats.