Functional New Products

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"For over 35 years, Optimum Nutrition has set the standard for trusted products to enhance consumers' pre-and post-workout regimen," said Jonathan Cannizzo, brand director at Optimum Nutrition. "We continue to deliver on quality – without compromising taste – giving our customers innovative taste-forward flavor offerings."   

Curaleaf Holdings, Inc. a international provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix designed to transform sparkling water into an elevated cannabis experience.

Crafted with innovation, flavor, and a commitment to providing a natural energy boost without the caffeine jitters, this new beverage aims to redefine the way consumers experience and embrace vitality in their daily lives.

Like freshly squeezed juice, live rosin is created through a pressing process. The highest-quality harvested cannabis is frozen and ultimately pressed to extract the all-natural, live rosin oil.

O Positiv has been at the forefront of women's health since the successful launch of its debut product in 2018, FLO, a PMS support supplement on the market. The brand's mission is to prioritize and advocate for women's health, by providing effective solutions for health concerns that have been historically overlooked.

Uncle Bud's announced the launch of Uncle Bud's Hemp + Collagen drink, an elixir designed to transform skin health and overall well-being.

This latest product line, which includes three caffeine-free SKUs blended to evoke distinct mood-enhancing functionality, is now available on the Numi Website and is available on Amazon and at select retailers, including Sprouts Farmers Market.

HUMM has been a pioneer in the low and zero-sugar kombucha and gut health beverage category. Today, it stands as one of the largest, fastest-growing, and most beloved brands in the space.

Just in time to provide real immune support throughout the winter, these gourmet elderberry gummies are made from fresh, sustainable, wild picked California elderberries. 

Introducing A1C Drinks, a new brand of healthy beverages designed to help people manage blood sugar, weight, diabetes and pre-diabetes.