Functional New Products

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"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area." 

Glow Habit launched with a collection of vegan gummy supplements developed with a registered dietician and nutritionist to support wellness for your hair, skin, sleep and digestion.

Harnessing the power of premium organic Japanese matcha, each blend provides green tea nutrients with about 1/3 of the caffeine in a cup of coffee (30-40mg).

Consumers can seek relief with just three sprays of the Bee Propolis Sprays to help soothe throats and support their immune systems.

4th & Heart continues to revolutionize the ways in which consumers integrate ghee into their daily lifestyles with a the decadent protein, energy and collagen WOKE bars.

HyVIDA contains three ingredients (carbonated water, magnesium, and added hydrogen gas), no calories, no sugars, no sweeteners and no caffeine, and is available in three varieties: Pure, Organic Raspberry, and Organic Lemon Lime.

Launched in 2017, VitaCup has pioneered a complete line of vitamin and superfood-infused coffees and teas, including single-serve pods and capsules, ground coffee, and gourmet tea bags.

The launch of the new ice cream – with the company’s name on the labels -- demonstrates PureCircle’s confidence in the great taste of its next generation non-GMO stevia sweeteners.  They are an important break-through. The capabilities of these sweeteners and the company’s unique expertise in formulating with them are what make possible the delicious ‘PureCircle’ ice cream.

The new EXBERRY® reds range includes shades such as “Vivid Red,” “Purple Plum,” “Veggie Red” and “Brilliant Pink,” made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes.

Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.