Functional New Products

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These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

By acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a joyful approach to eating, says the brand. 

A breakfast smoothie created to replace breakfast, Todo provides prebiotics, adaptogens and antioxidants, is filled with fiber, and offers a milk base of 25g of complete protein, fully devoid of artificial sweeteners or added sugar. 

Laird Superfood products contain only clean ingredients with no artificial (or “natural”) flavors, colors, syrups, refined sugars, or additives.

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.

The clinically dosed pre-workout formula is designed to push the boundaries of athletic performance and represents the evolution of the Nitraflex® brand. Designed for the fitness enthusiast, Nitraflex® ULTRA helps all athletes to never slow down.

Aware that consumers prioritize clean, accessible and convenient ways to up protein intake and energy, Clean Simple Eats has crafted the a solution. Designed for those who value transparency in their nutrition choices, these beverages offer a refreshing approach to fitness fuel.