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Home » Topics » Functional New Products » Drinks

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Electrolit Hydration Beverage Mango Flavor

The beverage contains 326mg of electrolytes alongside real glucose
July 12, 2023

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.


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GNC Beyond Raw Iced Tea Lemonade Flavor

The new beverage is designed to help consumers increase endurance, fight fatigue and improve performance
June 28, 2023

Designed to help consumers increase endurance, fight fatigue and improve performance, this new drop delivers all of this and a refreshingly bold flavor.


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Thirsty Buddha Soda Reimagined with Plant-Based Prebiotics

Each of the new varieties are made with natural ingredients, plant-based prebiotics and are caffeine free
June 21, 2023

Thirsty Buddha™ Soda joins Buddha Brands™ portfolio of healthy, plant-based products including popular Thirsty Buddha® Coconut Water and Hungry Buddha® Bars. 


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Bucked Up LFG Burn Energy Drink

The brand added four new candy-inspired flavors to its lineup
June 21, 2023

The new LFG Burn line was specifically designed to not only deliver long-lasting energy, laser-sharp focus, endurance and stamina, but also a fat-burning boost just like its pre-workout namesake.


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Sleep Better, Think Smarter with These Ingredients

Schisandra, Turmeric, Saffron, Tart Cherries, Pumpkin Seeds and Kiwifruit are among the ingredients that offer product developers sources of innovation for sleep and brain health products
Kerry Hughes
Kerry Hughes
June 21, 2023

Some foods and ingredients that can help improve both sleep and brain function. Think favorites from the simple— tart cherries, seeds (especially pumpkin seeds), nuts (almonds and walnuts), and kiwi fruit—to the more exotic, like schisandra, turmeric, and saffron.


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Zurge Proprietary Coffee Blend

New beverage claims to sharpen memory and increase mental clarity
June 7, 2023

CognatiQ® is derived from coffee fruit and has been clinically shown to increase levels of neuroprotein (BDNF), a key neuroprotein involved in overall brain health and vital to learning, memory, and higher thinking. 


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Tidal Twist Extra Strength 5-hour ENERGY Shot

Limited Edition Extra Strength Shot is the latest in 5-hour ENERGY flavor innovation
June 7, 2023

The Tidal Twist is a tropical tsunami of flavor featuring the proprietary 5-hour ENERGY Extra Strength blend containing B-vitamins, amino acids, nutrients, zero sugar and caffeine.


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Beverage Product Developers Find Inspiration in Functional Formulations

Cutting edge trends include products that feature hydration claims, cannabis ingredients and wellness elixirs
June 2, 2023

"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."


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GURU Theanine Fruit Punch

The new energy drink contains theanine, an amino-acid found in green tea
May 24, 2023

When blended with caffeine, theanine creates a synergistic effect that powers up brains and boosts focus and mental performance.


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Yerbaé Lemonade & Yuzu Lime

Brand responds to consumer desire for new energy drink flavors
May 17, 2023

Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.


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