New beverage is detoxifying, anti-inflammatory and nourishing
June 2, 2021
Golden Ratio, the gold coffee category company, launched its newest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory and nourishing morning beverage with the caffeine and lower acidity levels Golden Ratio customers have discovered in existing flavors.
New performance energy drink is formulated for energy and focus support with plant-based energy & zero artificial sweeteners
May 26, 2021
The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.
New Premier Protein shake contains 20g of protein, 8g of whole grain oats and 7g of fiber
May 19, 2021
Premier Protein expanded its innovative line of ready-to-drink Protein Shakes with Oats with the launch of Chocolate Hazelnut for stepping up breakfast games. The new flavor, which launched online last month, is starting to hit store shelves over the next few months.
Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
EVOLVE® plant-based protein renews partnership with National Park Foundation
April 21, 2021
EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.
New drink is the latest addition to LIFEAID's recently launched line of powdered beverages
April 21, 2021
LIFEAID Beverage Co., maker of functional beverages sold in both can and powder form, introduced its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID's recently launched line of powdered beverages and is the brand's first to address another daily activity all consumers have in common: resting and recharging.
The new water beverage features 10% of the recommended daily value of Zinc
April 14, 2021
LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.