Supplements

RSS

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Optimum Nutrition introduced new creatine gummies and a 40G ready-to-drink protein shake as demand grows for convenient sports nutrition formats. The launches reflect continued innovation in functional nutrition products designed to support strength, recovery and on-the-go lifestyles.

Mojo Energy Pouches introduced a Sour Apple variety, expanding its zero-sugar, pouch-based caffeine lineup with a green tea-derived formulation. The format’s portability and mix-and-match flavor potential highlight evolving opportunities for product developers exploring alternative caffeine delivery systems beyond traditional beverages.

VitaCup launched creatine-infused coffee stick packs, delivering a clinically studied dose of creatine alongside vitamins and caffeine in a portable format. The innovation highlights growing opportunities for developers to merge sports nutrition ingredients with everyday beverage routines.

The rollout adds four targeted supplements to Sprouts shelves, including lactation and hormonal support products. For product developers, the move signals growing demand for clinically positioned women’s health solutions in mainstream natural retail.

Jel Sert expands its Pure Kick lineup with alkaline drink sticks designed to enhance everyday hydration. The single-serve mixes raise water pH while offering light flavor and on-the-go convenience.

Sisel International introduced SiselRIPT Sunburst, a pineapple-forward addition to its performance nutrition lineup. The sugar-free formula delivers essential amino acids to support recovery, endurance and muscle maintenance.

Ancient + Brave has launched True Biome, a gut health supplement built around prebiotic, postbiotic and amino acid ingredients rather than live cultures. The formulation reflects growing interest in gut barrier support, immune signaling and digestive tolerance, signaling new directions for digestive health innovation.

Dialed Moods has expanded its wellness portfolio with the introduction of sea moss and shilajit gummies. The new products tap into growing consumer interest in functional, plant-based supplements designed to support daily health, energy and mental clarity.

AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.