Supplements

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HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.

Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.

Suja Organic has debuted three new Multivitamin wellness shots—featuring fiber, magnesium or biotin—to simplify on-the-go nutrition. Made with organic superfood ingredients and energizing B-vitamins, the shots are now available in the refrigerated section at Kroger banner stores nationwide.

Fit Foods’ MUTANT brand is rolling out Creatine Bytz, a portable chewable tablet delivering 5g of creatine monohydrate per serving to support strength, size and recovery. Available in two flavors, the new format offers an easy, on-the-go option for daily supplementation.

Dymatize’s latest formulation delivers 5g of Creapure creatine per serving, designed to fuel muscle growth and high-intensity training. Priced for value and Informed Choice-certified, the product meets growing demand for trusted, performance-driven nutrition.

Garden of Life expands its protein portfolio with Sprouted Barley Protein + Probiotics, featuring five simple, plant-based ingredients. The upcycled, Non-GMO formula offers 21g of protein and digestive support with Bacillus coagulans SNZ 1969.

Building on Marin Kombucha’s NSF-certified legacy, BioAthletic introduces a clean-label Sports Rehydration Probiotic Powder designed for athletes and wellness-driven consumers. The shelf-stable formula delivers balanced electrolytes, Vitamin D and B-12, and kombucha-derived probiotics for optimized recovery and hydration.

G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.

ChildLife uses all-natural, non-GMO ingredients with no fillers, artificial colors, sweeteners or flavors, and everything is gluten-free. 

Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind.