2021 Food and Beverage Trends

Vaccine Adoption & the Impact on CPG Industry

IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021

December 18, 2020

IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.

Top 2021 Flavor & Trend Predictions

Lyons Magnus released predictions for five emerging trends that will influence food and beverage menus in 2021 and beyond

December 18, 2020

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Lyons Magnus, a global foodservice and ingredient source, released predictions for five emerging trends that will influence food and beverage menus in 2021 and beyond.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 18, 2020

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You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.

Changed Forever: What 2020 Did to Consumer Behavior

New report reveals how COVID-19 accelerated major shifts in spending and attention

December 17, 2020

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Coefficient Capital and The New Consumer worked with Toluna, Inc. to survey 3,500+ US consumers on shifting behaviors resulting from the COVID-19 pandemic. The survey, conducted in November 2020, asked consumers about their spending habits, consumption patterns and other behaviors related to food & beverage, fitness, alcohol and beauty.

2021 Predictions: BOTANICALS

Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population

Kerry Hughes

December 17, 2020

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Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.

2021 Drink Flavor Trends

Flavorman suggests flavors that tingle, comfort, and function will dominate the New Year

December 16, 2020

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Experts at the Louisville-based beverage development company, Flavorman, identified drink flavor trends to watch for in 2021. Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on flavors that drive experience in a socially distant landscape.

Firmenich Flavors of the Year for 2021: A Super-Root, Ginger and a Super-Fruit, Yuzu

The company determined that even before Covid, food and beverage companies placed emphasis on the two super ingredients

December 14, 2020

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Firmenich, the world's largest privately-owned fragrance and taste company, announces Ginger and Yuzu as the two Flavors of the Year for 2021. Following an unprecedented year of uncertainty, they represent the world's collective desire for strength and optimism: two superhero-like qualities characteristic of a super-root and a super-fruit.

2021 Predictions: FOOD & BEVERAGE TRENDS

Five New Ways to Connect with Consumers

Mattson predicts re-invention of the product development process will continue well into 2021

Brenda Fong Caroline Lafleur Melanie Lai

December 10, 2020

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Without doubt, one of the most impactful 2021 trends will be the continued impact of COVID-19 and how it has transformed the way we live, learn and work.