2021 Food and Beverage Trends
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STATE OF THE INDUSTRY

Consumers Turn to Dairy Products to Find At-Home Comfort, Health and Other Benefits

Dairy food flavor and formulation trends across multiple categories including cultured products, milks, cheese, ice cream and more
Kathie Canning Anna Boisseau
March 11, 2021
It’s been 26 years since the California Milk Processor board first launched its legendary “Got Milk?” campaign. Even with the passing of time, the slogan (picked up the Milk Processor Education Program) still speaks to milk’s role as an at-home, every day staple.
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STRATEGY SERIES: INNOVATION INSIGHTS

Evolving Corporate Innovation Strategy & Process Improvement

Eureka! Ranch kicks off four-part series on accelerating corporate innovation success with whole-business seed funding methods and mindset
Doug Hall Maggie Nichols
March 8, 2021
Although there may be a pandemic-related slowdown, there’s no stopping new product development. To better help readers with corporate innovation strategy, Prepared Foods turned to leaders at the Eureka! Ranch and the Innovation Engineering Institute, Cincinnati. Founded in 1986, Eureka! Ranch has become a global think tank and innovation training company. 
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Americans Look to Brands that Support Black Lives Matter Movement

Half of all Americans agree that it’s worth paying more for a brand that supports socially-responsible causes
March 3, 2021
The rise in social justice, diversity, and equality engagement following the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery in the spring/summer of 2020 resulted in many companies and brands asking themselves what purpose they should serve for consumers and what role they should play in that moment.
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Clean Labels, Ethnically Sourced Foods Make Appeal to Meat Eaters

US consumers think clean label matters when grocery shopping
March 1, 2021
Even with the growing availability of meat alternatives, many Americans are reducing rather completely eliminating their consumption of animal proteins, with the added caveat that they are doing so while seeking out meat raised in more ethical manners with cleaner labels, reports Packaged Facts in the market research study Vegan, Vegetarian, and Flexitarian Consumers.
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Top Food, Agriculture Startups of 2020

New list names the 32 most innovative agri-food startups of the past year
February 26, 2021
In recent years, the majority of growth in the food and beverage industry has gone to companies outside the top 20 players, with smaller and more agile brands capitalizing on the demand for personalized products and rapidly shifting consumer behavior and the farm and fork growing more connected every year.
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US Consumers Find Variety of Sources to Increase Protein in Diets

Consumers are more informed about alternative protein sources and are taking full advantage of their knowledge
February 26, 2021
The want of more protein in diets have US consumers seeking the macronutrient from a variety sources, reports The NPD Group. Protein, the nutritional counterpart to fat and carbohydrates, is considered the body’s building blocks, and can be found in a long list of foods, like seafood, meat, poultry, eggs, legumes, and vegetables.
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Cutting Sugar, Boosting Protein in "Better-For-You" Sweet Treats

The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treats
February 24, 2021
The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating. Taste quality is essential to confectionery, sweet bakery, ice cream and desserts, however, formulating 'better-for-you' sweet treats can be challenging.
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Fruit-Forward Kombucha Brand Reveals Untapped Market Potential in Consumer Study

KÖE Organic Kombucha breaks down barriers to entry for kombucha category
February 24, 2021
KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.
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