2023 Food and Beverage Trends

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This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.

You might be starting from scratch in a kitchen, or perhaps you already have a recipe you like. Either way, now is the time to think forward. You’re going to be choosing the ingredients and packaging you need to meet consumer expectations, support the statements and claims you want to make, and match way you expect to manufacture it.    

Strategic partnerships with American Farmland Trust and Rodale Institute will accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains.

According to Innova’s 2022 Flavor Survey, 39% of Americans said they are most likely to experiment with flavors through sauces, seasonings, and toppings. These categories rank ahead of others such as bakery, soup, desserts and ice cream, cheese, savory snacks, and more.

Last year saw The NPD Group, Chicago, share two consumer insight studies with implications for prepared meals and entrees. In its June “Future of Dinner” report, NPD said at-home dinner consumption still remains higher than pre-pandemic levels.

Accenture and Microsoft, together with their joint venture, Avanade, worked closely with Unilever to deliver the transformation in just 18 months with minimal disruption to business operations. 

IRI, 210 Analytics and Marriner Marketing joined forces to study meat department sales and trends. In an end-of-year review, 210 Analytics President Anne-Marie Roerink noted that department sales have increased more than $9 billion between 2018 and 2022. Moreover, sales reached a record high of $87.1 billion, up 5.8% from 2021 levels.

The NPD Group suggests reports that consumers still eat most meals at home. Meanwhile, they’re continuing to try plant-based or vegetable-forward options for reasons of health or interest in sustainability. Others follow specialty diets and welcome quick, easy options. Everyday eaters also crave more international tastes.

Due to continuous volatile shifts in externalities including the pandemic, war in Ukraine and increase in climate-related events, the risks inherent in our food system are increasing and getting more entangled. If left unchecked, these risks will intensify due to the alarming impact on our most important resources.

Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.