Prepared Foods The Year Ahead

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Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

High-protein meals, $14.3B in takeout-style offerings and value-size formats are redefining how consumers use the freezer. From multigenerational dinners to Gen Z breakfast bowls at any hour, frozen is evolving beyond convenience into a daily solution.

From Wagyu jerky and protein pretzels to freeze-dried candies and Dubai-inspired chocolate, brands leaned into crunch, co-branding and flavor adventure. Even as cocoa costs climbed and GLP-1 diets loomed, snack makers proved indulgence and better-for-you can share the same bite.

The US food and agriculture sector generated $10.4 trillion in economic value, supporting nearly 49 million jobs across the supply chain. The latest report also underscores challenges including slowing job growth and declining exports

From chili lime shrimp and salmon burgers to ghost pepper tuna packets and smoked salmon candy, processors are casting wider nets for adventurous shoppers. With protein, omega-3s and Gen Z appeal in focus, seafood is staking a bigger claim across the retail store.

From chili crisp ketchup and smoky chipotle mustard to spicy ranch and pickle-forward mashups, brands leaned into heat and crossover flavor. Cleaner labels and alternative sweeteners such as avocado oil and allulose signal the next phase of condiment competition.

Only 37% of consumers prioritize taste when shopping online, while health goals and nutrition rank higher. The report also highlights growing comfort with data sharing and notable differences between retirees and non-retirees.

From 30g breakfast bowls and high-protein Hot Pockets to global noodle mashups and shelf-stable Better Bowls, brands are racing to solve the 6 p.m. question. In 2026, convenience, craveability and nutrition are converging to capture a bigger share of the at-home meal occasion.

With refrigerated and frozen alternatives declining year over year, brands are doubling down on protein, certifications and sharper price points to win back shoppers. From steak bites and value burger six-packs to chickpea masala patties and mycelium plays, the category is regrouping for its next act.

From pea, pistachio and chia milks to zero-sugar oat creamers and jalapeño cashew spreads, processors are refreshing the case with function and flavor. The next wave of plant-based dairy bets on better taste, clearer value and differentiated ingredients to win shoppers back.