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Home » Authors » William A. Roberts, Jr.

Articles by William A. Roberts, Jr.

Breakfast Cereals: A Vulnerable Position

William A. Roberts, Jr.
November 20, 2003
Once perceived as the most important meal of the day, breakfast has fallen by the wayside. Cereal manufacturers are using creative methods to bring it back.
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Better Left Unsaid

William A. Roberts, Jr.
November 20, 2003
Editorial Views
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Functional Foods: A Function Of Health

William A. Roberts, Jr.
November 18, 2003
The market for functional foods has grown by leaps and bounds over the last decade, entering new areas and reaching new consumers.
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Courting Ethnic Consumers

William A. Roberts, Jr.
November 18, 2003
Ethnic consumers hold significant buying power, a fact well-known among savvy food marketers.
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CATEGORY ANALYSIS: SALTY SNACK FOODS - Worth Its Salt

William A. Roberts, Jr.
July 1, 2001
With the lowfat craze over, snack manufacturers find new consumer interest in pre-packaged chip and dip kits, premium potato chips and unique and spicy snack varieties.
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ORGANIC FOODS: A Natural Progression

William A. Roberts, Jr.
June 1, 2001
Natural and organic foods have a bright future—and present.
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INSIDE THE NEWS: Feminine Fare

William A. Roberts, Jr.
May 1, 2001
FOODS FOR WOMEN... A desire forhealthiness and the growing diversification of grocery aisles combine tomake women even more attractive...consumers.
Read More

CATEGORY ANALYSIS: An Appetizing Revolution

William A. Roberts, Jr.
May 1, 2001
Frozen appetizers and snacks rise in popularity due to convenience, new eating patterns and growth in teen/tween spending.
Read More

NEW PRODUCTS COMPANY OF THE YEAR: Child's Play Pays Off

William A. Roberts, Jr.
April 1, 2001
New Organics Company finds organic foods for kids not 'Scarry' at all.
Read More
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