According to the Markets and Markets report, “Global Chocolate, Cocoa Beans, Lecithin, Sugar and Vanilla Market by Market Share, Trade Prices, Geography Trend and Forecasts (2011-2016),” the global chocolate market stood at $83.2 billion in 2010 and will reach an estimated $98.3 billion by 2016.
The UK, in particular, has seen a variety of launches in its crowded smoothie market, but dairy-based drinks are turning up in a host of new places around the world--and in a multitude of forms.
Smoothie manufacturer Savse may be better known in its home country of Georgia, but the Eurasian company has launched a range of smoothies in one UK retailer and plans to add more.
According to USDA statistics, per capita U.S. milk consumption has fallen nearly 30% since 1975, and the decades-long decline has accelerated further in the era of bottled waters and energy drinks.
Plenty of product launches attempt to reach a younger demographic, but for its launch of a new probiotic yogurt drink, General Mills targeted a slightly older group: tweens.
Stonyfield is not alone in marketing a Greek yogurt product to younger consumers. But, for its launch of Pro-Force under its Yoplait brand, General Mills opted to aim for a slightly older consumer.
In addition to efforts to improve the healthfulness of processed meals, manufacturers also sought to boost the nutritional reputation of packaged meats.
In the area of convenience meals and processed meats, health and nutrition proved a solid selling point in 2012, as developers refined formulations and consumers turned to in-home dining in the midst of a challenging economy.