Functional beverages has been a growing segment, even in the midst of an economic downturn, but manufacturers are realizing that consumers -- and regulators -- are looking ever more closely at their ingredients, attributes and claims.
Infusions might be most often associated with ice cream and frozen desserts, but the concept is establishing a place for itself in other segments and categories. In incorporating these elements, manufacturers are discovering inclusions have a variety of selling points.
Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
Reviews of recent supplement studies seemingly convey bad news for antioxidants; however, the results actually could prove a marketing boon to antioxidant-rich foods.
Familiar flavors and eating experiences capitalize on Hispanic consumers’ authentic expectations, but this demographic hungers for more than tradition.
Fiber has a range of healthy benefits, and manufacturers are stretching fiber’s potential applications, even as Americans continue to face a fiber consumption deficit.