Home » Authors » William A. Roberts, Jr.

William A. Roberts, Jr.

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

Articles

ARTICLES

Delis Deliver

William A. Roberts, Jr.

November 30, 2003

Supermarket delis have expanded their offerings to the point that they rival restaurants in selection and quality.

Market Trends Category Analysis: Something to Savor

William A. Roberts, Jr.

November 26, 2003

Once relegated to truck stops and the occasional convenience store, meat snacks have begun to enter the mainstream, riding the coattails of the convenient and high-protein bandwagons.

Ingredients in Use: Soy Proteins

William A. Roberts, Jr.

November 26, 2003

Soybean-based ingredients can be used in meat alternatives, as refined soy proteins, as tofu, alone, or mixed with other ingredients to simulate various kinds of meat.

SPIRIT OF INNOVATION AWARDS | 2003 FOODSERVICE WINNERS

Wells' Dairy :: Friazos

William A. Roberts, Jr.

November 26, 2003

In developing its Friazos product line for foodservice, Wells' Dairy needed multiple eams—both from within and outside the company—all in an effort to combine the ease of a dessert cup with the quality and presentation of a center-of-the-plate dessert.

SPIRIT OF INNOVATION AWARDS | 2003 RETAIL WINNERS

Schwan Food Company :: Red Baron Pizza Slices

William A. Roberts, Jr.

November 26, 2003

Red Baron Stuffed Pizza Slices may appear similar to other handheld pizza snacks, but the unique flavors and shape required the efforts of a cross-functional team.

Ingredients in Use: Sweeteners

William A. Roberts, Jr.

November 26, 2003

Some sugar-replacement efforts have focused on high-potency sweeteners, and recent developments offer ingredients with discernible benefits.

Market Trends Category Analysis: A Look into the Pasta

William A. Roberts, Jr.

November 26, 2003

A flurry of new-product development in the late 1990s and early 2000s allowed the pasta market to enjoy steady growth.

Ingredients in Use: Inulin and Prebiotics

William A. Roberts, Jr.

November 26, 2003

Inulin, one of the non-digestible oligosaccharides (NDO) extracted from natural sources, is one of a number of prebiotics making their way onto ingredient legends. Other prebiotics include FOS and fructans.

A Cereal Star

William A. Roberts, Jr.

November 25, 2003

The morning meal may be regarded as the most important meal of the day, but consumers continue to avoid breakfast. In response, cereal makers have taken steps to stress the convenience of their products.

Market Trends Category Analysis: Snacking: The Fourth Meal

William A. Roberts, Jr.

November 25, 2003

Changing consumer demands have led snack manufacturers on a long and winding road in recent years—from the low-fat craze of a few years back to the more-indulgent trends of today.

View All Articles by William A. Roberts, Jr.

General Mills Launches 79 Limited-Edition Summer Products

Circana Highlights 2025 CPG Pacesetters

Bush’s Beans Debuts Summer-Inspired Flavors

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event