Realizing that it needed to grab consumers’ attention, General Motors embarked on one of the automotive industry’s most bold advertising slogans, “This is not your father’s Oldsmobile,” during the late-80s to mid-90s.
Food professionals may not have the opportunity to visit Tulin Tuzel’s home. Yet, they can see Tuzel’s home away from home at Sabra Dipping Company LLC.
I love entrepreneurs. So meeting the dynamic duo behind Kashi was a personal highlight this fall at Prepared Foods’ 31st annual New Products Conference (NPC) in San Diego. Philip and Gayle Tauber delivered the opening keynote address: “Innovate Like an Emerging Company.”