AdvoCare International has introduced Creatine+, a new performance nutrition product formulated for athletes and active consumers. The unflavored creatine monohydrate is designed to support strength, endurance and post-workout recovery while stacking easily with existing supplements.
Team Hive Homies captured the Most Innovative Use of Honey award with Beevive, a line of functional shots leveraging honey as a natural delivery system for recovery, immunity and energy. The Cornell Food Hackathon showcased more than 150 students developing next-generation honey products—from edible pods to flaked finishing honey.
McKee Foods is introducing a twin-wrapped Strawberry Shortcake Roll designed for convenient snacking across dayparts. The updated format delivers nostalgia, portability and renewed excitement for a long-standing Little Debbie staple.
HydroCelt launches with Citrus Splash and Peachy Twist, offering 600mg of Celt Salt and stomach-friendly electrolytes for smoother, more effective hydration. Formulated without preservatives, additives or artificial ingredients, the mix targets athletes, workers and anyone seeking clean, everyday hydration support.
DropOut Companies has tapped Poppi co-founder Stephen Ellsworth to support brand building and product innovation across its fast-growing portfolio. The Nashville-based startup is gaining traction with launches like JAMS PB&J and plans multiple category-disrupting rollouts through 2025 and 2026.
According to the report, dark sweet cherry will be a standout flavor in 2026 due to its striking deep red color, intense sweetness and impressive versatility. With a complex flavor profile described as “juicy, rich and tart,” dark sweet cherry is a nostalgic favorite for many North American consumers familiar with varieties such as Chelan, Sweetheart, Lapin, Stella, Bing and more.
Eat Happy Kitchen’s full spice blend lineup is now on shelves at all 28 Gelson’s Markets, marking continued growth for the clean-label brand. The expansion follows new national placements and recent category additions, including pasta sauces and Cheese Bites.
Honoring the pioneering spirit of founder Wolfgang “Wolf” Ludwig, the Center will be a destination where science, creativity, and artisan talent come together to advance how food is made safely, naturally, and to the highest quality standards.
Tiny Wins debuts science-backed sweet and savory blends that deliver at least half of kids’ daily essential nutrients from real fruits, vegetables and superfoods. Designed to vanish into everyday foods, the formulas offer a stress-free solution for nourishing picky eaters.
Maple syrup is used by more than one-third of adults, with its use growing especially among younger consumers. This increase reflects a greater trend toward ingredients consumer recognize, and the desire for sweeteners that deliver both flavor and natural associations when compared to standard white granulated sugar.