Anheuser-Busch plans to acquire 85% of BeatBox in a deal valued at up to $490 million, with an option for full ownership after five years. The bold, fruit-forward RTD brand will expand A-B’s Beyond Beer lineup pending regulatory approval and an expected 2026 closing.
Bragg entered Costco for the first time with its Organic Coconut Liquid Aminos, a four-ingredient, soy-free alternative to teriyaki sauce. The launch marks a major step in the brand’s retail expansion as it brings clean, allergen-friendly pantry staples to more consumers.
Oolie is entering e-commerce with a lineup of dairy-free dips and yogurts made from upcycled free-range eggs, offering a new approach to creamy, protein-rich snacks. Consumers can mix and match flavors through curated boxes, sample packs and à la carte options as nationwide shipping begins.
Arctic Pur has introduced low-sugar freezer pops formulated with real ginger and lemon for digestive and immune support. The launch reflects continued demand for clean-label, function-forward products in convenient, portable formats.
Mars has secured all required approvals for its acquisition of Kellanova, positioning the companies to close the deal next week. The combined snacking business is expected to generate about $36 billion in annual revenue across nine billion-dollar brands.
At the center of it all: seeking. But today’s seeking goes far beyond physical health. Consumers are increasingly looking to food and beverages for emotional balance, comfort, self-care and connection — while also redefining value through a benefits-driven lens after years of inflation.
Syren Spreads debuts a spoonable chocolate supplement made with Tremella, astragalus, gotu kola and bamboo silica to support skin hydration and radiance. The silky, vegan formula delivers 2,400mg of adaptogens per serving, offering an indulgent, sensory-first approach to beauty from within.
GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.
Planet Oat debuted a White Chocolate Raspberry Oatmilk Creamer created in partnership with “Emily in Paris,” pairing smooth oatmilk with a bright, indulgent flavor profile.
Ripple Foods has raised $17 million to accelerate growth across its high-protein, allergen-free plant-based milks and shakes, while welcoming industry veteran Becky O’Grady as CEO. The investment will fuel new organic product launches, broader retail and foodservice reach, and continued leadership in clean-label nutrition.