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The number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years.
While taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases (90% and 73% respectively), healthfulness in 2014 almost entirely closed the gap with price.
Not only does filling up a food cart while on an empty stomach lead to out of control snacking in the short term, it may condemn the shopper to an entire week's worth of unhealthy eating.
Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of 10 shoppers still buy items not on their list.
Shoppers are feeling the pinch of higher food prices at the supermarket, and most consumers are convinced they will be shelling out even more cash for groceries next year.