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At Prepared Foods' recent New Products Conference (NPC) in Chicago, SRG shared new research that explores why people crave what they do. It's called, "Craveology."
Sweet Defeat's purified gymnema binds to sweet taste receptors on the tongue, suppresses sweet taste, and is clinically proven to reduce consumption of and desire for high sugar foods.
If it seems as though the foodservice industry has been talking about better burgers for the better part of the new millennium, it’s because that’s true.
Craveability is a major purchase driver for restaurants, with 83% of consumers saying that cravings are a main reason they purchase food away from home.
The quick spike and subsequent crash in blood sugar that comes after eating highly processed carbs activates reward and addiction centers in the brain.
People who regularly drink fruit juice may actually be putting their health at risk, two new studies have claimed after finding that the beverage is packed with so much sugar that it can be addictive.
Increased dietary protein at breakfast may reduce cravings and alter the neural activity in brain regions associated with food motivation, according to a University of Missouri study published in Obesity.